|
Neil Gershenfeld.
When things start to think.
Learn
more about this book (paperback)
Learn
more about this book (hardcover)
Gershenfeld, of the MIT Media Lab, was the technologist
involved in Yo-Yo Ma's digital cello. As a physicist, musician
and experimentalist he dismisses the line in the sand that many
draw between computers and the rest of technology. He provides
a practical view of what may be in our evolutionary path based
on what what already exists. Several real world examples from
the Media Lab (such as electronic paper and personal area networks)
are discussed.
|
Sullivan, Luke.
Hey, Whipple, squeeze this: A guide to creating great ads.
Learn
more about this book (paperback)
The good, the bad, and the ugly of advertising.
What is is that makes advertising, be it radio, TV, print, etc.
stick? Lot's of great reviews.
|
Lewis Thomas.
The lives of a cell: Notes of a biology watcher.
Learn
more about this book (paperback)
What does THIS book have to do with design? This
book, from the author of The
Medusa and the Snail and The
Fragile Species, is about perspective, relationships and insight
into the nature of living creatures. This is an EXCELLENT book
which may open your eyes to situations and solutions for people
and their "maybe not so unique" behaviors. Highly recommended
for the innovative reader.
|
|
Edward Tufte.
The Visual Display of Quantitative Information.
Learn
more about this book (hardcover)
How do you represent complex information visually?
Book one in Tufte's series is one of the great pioneering books
on visualizing information. It has received excellent reviews
and comes highly recommended from many readers.
|
Edward Tufte.
Envisioning Information.
Learn
more about this book (hardcover)
Book two in Tufte's series on visualizing information
has been cited for its abundance of examples. This book has received
excellent reviews and comes highly recommended.
|
Edward Tufte.
Visual Explanations : Images and Quantities, Evidence and Narrative.
Learn
more about this book (hardcover)
As with the previous two, the third book in Tufte's
series on visualizing information has received plenty of excellent
reviews.
|
|
Edward
Tufte.
Visual & Statistical Thinking : Displays of Evidence for Decision
Making.
Learn
more about this book (paperback)
Here is the latest Tufte book. It seems to be off
to a good start and is less expensive than its hardcover siblings.
|
Tom Kelley, Jonothan Littman, Tom Peters.
The art of innovation: Lessons in creativity, America's leading
design firm.
Learn
more about this book (hardcover)
Palm's, toothbrushes, sneakers, shopping carts...what
do the employees of one of America's finest design firms ahve
to say about innovation? Find out!
|
Jeremy Myerson.
IDEO: Masters of innovation.
Learn
more about this book (hardcover)
Palm's, toothbrushes, sneakers, shopping carts...what
do the employees of one of America's finest design firms ahve
to say about innovation? Find out!
|
|
Dr. Seuss.
On Beyond Zebra.
Learn
more about this book (hardcover)
Dr. Seuss poses the question, what if the alphabet
does NOT stop at Z? This is a great social/human commentary on
preconceived limitations people place on themselves and others.
This is thinking outside of the box Dr. Seuss style!
|
Mihaly Csikszentmihalyi.
Flow : The Psychology of Optimal Experience.
Learn
more about this book (paperback)
Flow theory begins to approach the experience we
have when we are so immersed that the world and time seem to disappear.
This book has captured the attention of many as the reviews show.
An abridged version is also available on audio
cassette.
|
|