On Beyond

Neil Gershenfeld.
When things start to think.
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Gershenfeld, of the MIT Media Lab, was the technologist involved in Yo-Yo Ma's digital cello. As a physicist, musician and experimentalist he dismisses the line in the sand that many draw between computers and the rest of technology. He provides a practical view of what may be in our evolutionary path based on what what already exists. Several real world examples from the Media Lab (such as electronic paper and personal area networks) are discussed.

Sullivan, Luke.
Hey, Whipple, squeeze this: A guide to creating great ads.
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The good, the bad, and the ugly of advertising. What is is that makes advertising, be it radio, TV, print, etc. stick? Lot's of great reviews.

Lewis Thomas.
The lives of a cell: Notes of a biology watcher.
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What does THIS book have to do with design? This book, from the author of The Medusa and the Snail and The Fragile Species, is about perspective, relationships and insight into the nature of living creatures. This is an EXCELLENT book which may open your eyes to situations and solutions for people and their "maybe not so unique" behaviors. Highly recommended for the innovative reader.

   

Edward Tufte.
The Visual Display of Quantitative Information.
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How do you represent complex information visually? Book one in Tufte's series is one of the great pioneering books on visualizing information. It has received excellent reviews and comes highly recommended from many readers.

Edward Tufte.
Envisioning Information.
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Book two in Tufte's series on visualizing information has been cited for its abundance of examples. This book has received excellent reviews and comes highly recommended.

Edward Tufte.
Visual Explanations : Images and Quantities, Evidence and Narrative.
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As with the previous two, the third book in Tufte's series on visualizing information has received plenty of excellent reviews.

     

Edward Tufte.
Visual & Statistical Thinking : Displays of Evidence for Decision Making.
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Here is the latest Tufte book. It seems to be off to a good start and is less expensive than its hardcover siblings.

Tom Kelley, Jonothan Littman, Tom Peters.
The art of innovation: Lessons in creativity, America's leading design firm.
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Palm's, toothbrushes, sneakers, shopping carts...what do the employees of one of America's finest design firms ahve to say about innovation? Find out!

Jeremy Myerson.
IDEO: Masters of innovation.
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Palm's, toothbrushes, sneakers, shopping carts...what do the employees of one of America's finest design firms ahve to say about innovation? Find out!

   
 

Dr. Seuss.
On Beyond Zebra.
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Dr. Seuss poses the question, what if the alphabet does NOT stop at Z? This is a great social/human commentary on preconceived limitations people place on themselves and others. This is thinking outside of the box Dr. Seuss style!

Mihaly Csikszentmihalyi.
Flow : The Psychology of Optimal Experience.
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Flow theory begins to approach the experience we have when we are so immersed that the world and time seem to disappear. This book has captured the attention of many as the reviews show. An abridged version is also available on audio cassette.