Joseph Campbell.
The Hero With a Thousand Faces (Mythos : Princeton/Bollingen Series in World Mythology, Vol. 17).
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Campbell is a renowned writer and researcher on the topic of ancient mythology. How many great stories are new and how many are simply retold? What makes a hero a hero?

Joseph Campbell, Bill Moyers (Contributor).
The Power of Myth.
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Based on the popular six-part PBS television series hosted by Bill Moyers. This book explores the underlying power of stories and events based on ancient mythology. Use the lessons from this book to help you understand and design powerful, meaningful user experiences. Excellent format. A great read.

Joseph Campbell.
Myths to live by.
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Yes, another Joseph Campbell reference. Comparing myths to psychology in more down to Earth terms.

Mary Henderson.
The magic of the myth.
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This companion book to the Smithsonian Institution's National Air and Space Museum explores the mythological roots of the Star Wars saga. It is an excellent study of George Lucas's attempt at creating a perfect story equation based on age old story telling (and age old stories).