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Donald
Norman.
Design of everyday things.
Learn
more about this book (paperback)
Learn
more about this book (hardcover as originally published: The
psychology of everyday things)
This book is certainly a candidate for a design
bible. Norman puts the onus of good design on the designer and
dispels operator error mentality. If you already own this one,
be sure to check out some of Dr. Norman's other titles including
Things
that make us smart and
The invisible computer.
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Sullivan, Luke.
Hey, Whipple, squeeze this: A guide to creating great ads.
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more about this book (paperback)
The good, the bad, and the ugly of advertising.
What is is that makes advertising, be it radio, TV, print, etc.
stick? Lot's of great reviews.
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Jakob Nielsen.
Designing Web Usability.
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more about this book (paperback)
This is the latest of Jakob Neilsen's books on the
topic of usability. As the title suggests, the focus of this book
is on usability design for the web. This book has recieved good
reviews from readers.
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