Interaction Design

On Beyond

Usability

Donald Norman.
Design of everyday things.
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Learn more about this book (hardcover as originally published: The psychology of everyday things)

This book is certainly a candidate for a design bible. Norman puts the onus of good design on the designer and dispels operator error mentality. If you already own this one, be sure to check out some of Dr. Norman's other titles including Things that make us smart and The invisible computer.

Sullivan, Luke.
Hey, Whipple, squeeze this: A guide to creating great ads.
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The good, the bad, and the ugly of advertising. What is is that makes advertising, be it radio, TV, print, etc. stick? Lot's of great reviews.

Jakob Nielsen.
Designing Web Usability.
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This is the latest of Jakob Neilsen's books on the topic of usability. As the title suggests, the focus of this book is on usability design for the web. This book has recieved good reviews from readers.